Middle East's Tissue Stock Market to Grow at 3.0% CAGR through 2035 - News and Statistics - IndexBox

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IndexBox has just published a new report: Middle East - Toilet Paper, Napkins, Towels and Tissue Stock - Market Analysis, Forecast, Size, Trends And Insights.

The Middle East market for toilet paper, napkins, towels, and tissue stock is projected to see continued growth with a forecasted CAGR of +3.0% from 2024 to 2035. This growth is expected to bring the market volume to 7.4M tons and market value to $18B by the end of 2035.

Driven by increasing demand for toilet paper, napkins, towels and tissue stock in the Middle East, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +3.0% for the period from 2024 to 2035, which is projected to bring the market volume to 7.4M tons by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.0% for the period from 2024 to 2035, which is projected to bring the market value to $18B (in nominal wholesale prices) by the end of 2035.

Toilet, towel and tissue paper consumption dropped modestly to 5.4M tons in 2024, which is down by -2.2% against the previous year. The total consumption volume increased at an average annual rate of +3.1% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, consumption hit record highs at 5.7M tons in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

The value of the market for toilet paper, napkins, towels and tissue stock in the Middle East fell markedly to $13.1B in 2024, waning by -21.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a remarkable increase. Over the period under review, the market reached the maximum level at $23.3B in 2021; however, from 2022 to 2024, consumption failed to regain momentum.

Iran (1.8M tons) remains the largest toilet, towel and tissue paper consuming country in the Middle East, accounting for 34% of total volume. Moreover, toilet, towel and tissue paper consumption in Iran exceeded the figures recorded by the second-largest consumer, Saudi Arabia (770K tons), twofold. The third position in this ranking was held by Turkey (626K tons), with a 12% share.

From 2013 to 2024, the average annual rate of growth in terms of volume in Iran stood at +2.5%. In the other countries, the average annual rates were as follows: Saudi Arabia (+2.5% per year) and Turkey (+6.3% per year).

In value terms, the largest toilet, towel and tissue paper markets in the Middle East were Turkey ($4.7B), Iran ($2.6B) and Saudi Arabia ($1.6B), with a combined 68% share of the total market.

Among the main consuming countries, Turkey, with a CAGR of +22.0%, saw the highest rates of growth with regard to market size over the period under review, while market for the other leaders experienced more modest paces of growth.

The countries with the highest levels of toilet, towel and tissue paper per capita consumption in 2024 were Lebanon (41 kg per person), the United Arab Emirates (32 kg per person) and Jordan (30 kg per person).

From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by Turkey (with a CAGR of +5.1%), while consumption for the other leaders experienced more modest paces of growth.

The products with the highest volumes of consumption in 2024 were toilet paper (2.2M tons), toilet or facial tissue stock, towel and similar paper (2M tons) and paper hand towels (1.2M tons).

From 2013 to 2024, the biggest increases were recorded for paper hand towels (with a CAGR of +4.6%), while consumption for the other products experienced more modest paces of growth.

In value terms, the largest types of toilet paper, napkins, towels and tissue stock in terms of market size were toilet paper ($5.3B), toilet or facial tissue stock, towel and similar paper ($4.3B) and paper hand towels ($3.4B).

Toilet or facial tissue stock, towel and similar paper, with a CAGR of +8.5%, saw the highest rates of growth with regard to market size in terms of the main consumed products over the period under review, while market for the other products experienced more modest paces of growth.

Toilet, towel and tissue paper production totaled 5.8M tons in 2024, leveling off at 2023 figures. The total output volume increased at an average annual rate of +3.7% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 with an increase of 9.4% against the previous year. The volume of production peaked at 5.9M tons in 2022; however, from 2023 to 2024, production failed to regain momentum.

In value terms, toilet, towel and tissue paper production shrank rapidly to $13.6B in 2024 estimated in export price. In general, production showed a resilient increase. The growth pace was the most rapid in 2020 with an increase of 126% against the previous year. The level of production peaked at $23.4B in 2021; however, from 2022 to 2024, production stood at a somewhat lower figure.

The countries with the highest volumes of production in 2024 were Iran (1.8M tons), Turkey (1.2M tons) and Saudi Arabia (686K tons), together comprising 64% of total production.

From 2013 to 2024, the most notable rate of growth in terms of production, amongst the main producing countries, was attained by Turkey (with a CAGR of +7.8%), while production for the other leaders experienced more modest paces of growth.

The products with the highest volumes of production in 2024 were toilet or facial tissue stock, towel and similar paper (2.4M tons), toilet paper (2.2M tons) and paper hand towels (1.2M tons).

From 2013 to 2024, the most notable rate of growth in terms of production, amongst the main produced products, was attained by paper hand towels (with a CAGR of +4.7%), while production for the other products experienced more modest paces of growth.

In value terms, toilet paper ($5.3B), toilet or facial tissue stock, towel and similar paper ($4.8B) and paper hand towels ($3.4B) were the products with the highest levels of production in 2024.

Toilet or facial tissue stock, towel and similar paper, with a CAGR of +9.2%, saw the highest rates of growth with regard to market size among the main produced products over the period under review, while production for the other products experienced more modest paces of growth.

In 2024, the amount of toilet paper, napkins, towels and tissue stock imported in the Middle East contracted to 456K tons, waning by -12.5% against 2023 figures. Over the period under review, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2022 when imports increased by 25%. As a result, imports attained the peak of 564K tons. From 2023 to 2024, the growth of imports remained at a somewhat lower figure.

In value terms, toilet, towel and tissue paper imports fell notably to $769M in 2024. The total import value increased at an average annual rate of +1.2% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2022 when imports increased by 48%. As a result, imports attained the peak of $1B. From 2023 to 2024, the growth of imports failed to regain momentum.

The purchases of the four major importers of toilet paper, napkins, towels and tissue stock, namely Saudi Arabia, Iraq, Israel and the United Arab Emirates, represented more than two-thirds of total import. It was distantly followed by Qatar (27K tons) and Jordan (25K tons), together mixing up an 11% share of total imports. Oman (19K tons), Yemen (15K tons), Kuwait (15K tons) and Palestine (14K tons) followed a long way behind the leaders.

From 2013 to 2024, the biggest increases were recorded for Jordan (with a CAGR of +13.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toilet, towel and tissue paper importing markets in the Middle East were Saudi Arabia ($152M), Iraq ($135M) and Israel ($122M), with a combined 53% share of total imports. The United Arab Emirates, Qatar, Oman, Jordan, Palestine, Kuwait and Yemen lagged somewhat behind, together comprising a further 38%.

Palestine, with a CAGR of +14.4%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

In 2024, toilet or facial tissue stock, towel and similar paper (287K tons) represented the key type of toilet paper, napkins, towels and tissue stock, comprising 63% of total imports. Paper hand towels (96K tons) took the second position in the ranking, followed by toilet paper (73K tons). All these products together took approx. 37% share of total imports.

Toilet or facial tissue stock, towel and similar paper was also the fastest-growing in terms of imports, with a CAGR of +1.2% from 2013 to 2024. Paper hand towels experienced a relatively flat trend pattern. toilet paper (-1.2%) illustrated a downward trend over the same period. From 2013 to 2024, the share of toilet or facial tissue stock, towel and similar paper increased by +4.8 percentage points.

In value terms, toilet or facial tissue stock, towel and similar paper ($413M), paper hand towels ($225M) and toilet paper ($131M) appeared to be the products with the highest levels of imports in 2024.

In terms of the main imported products, toilet or facial tissue stock, towel and similar paper, with a CAGR of +2.6%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other products experienced mixed trends in the imports figures.

In 2024, the import price in the Middle East amounted to $1,686 per ton, dropping by -10.1% against the previous year. In general, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when the import price increased by 18%. The level of import peaked at $1,874 per ton in 2023, and then fell in the following year.

There were significant differences in the average prices amongst the major imported products. In 2024, the product with the highest price was paper hand towels ($2,338 per ton), while the price for toilet or facial tissue stock, towel and similar paper ($1,438 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by tissue paper (+1.3%), while the other products experienced more modest paces of growth.

The import price in the Middle East stood at $1,686 per ton in 2024, falling by -10.1% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 an increase of 18%. Over the period under review, import prices reached the maximum at $1,874 per ton in 2023, and then declined in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was Palestine ($2,413 per ton), while Saudi Arabia ($1,312 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Israel (+2.9%), while the other leaders experienced more modest paces of growth.

Toilet, towel and tissue paper exports skyrocketed to 872K tons in 2024, increasing by 16% on the previous year. Total exports indicated a resilient expansion from 2013 to 2024: its volume increased at an average annual rate of +5.8% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports increased by +43.6% against 2021 indices. The pace of growth was the most pronounced in 2016 when exports increased by 26%. Over the period under review, the exports hit record highs in 2024 and are likely to see steady growth in the near future.

In value terms, toilet, towel and tissue paper exports expanded markedly to $1.3B in 2024. Over the period under review, exports showed a prominent expansion. The most prominent rate of growth was recorded in 2022 when exports increased by 60% against the previous year. Over the period under review, the exports reached the peak figure in 2024 and are likely to continue growth in the immediate term.

In 2024, Turkey (586K tons) represented the largest exporter of toilet paper, napkins, towels and tissue stock, generating 67% of total exports. The United Arab Emirates (165K tons) ranks second in terms of the total exports with a 19% share, followed by Jordan (7.6%). Saudi Arabia (33K tons) and Bahrain (16K tons) followed a long way behind the leaders.

Turkey was also the fastest-growing in terms of the toilet paper, napkins, towels and tissue stock exports, with a CAGR of +9.6% from 2013 to 2024. At the same time, the United Arab Emirates (+5.4%) and Jordan (+1.9%) displayed positive paces of growth. By contrast, Saudi Arabia (-2.1%) and Bahrain (-10.1%) illustrated a downward trend over the same period. Turkey (+22 p.p.) significantly strengthened its position in terms of the total exports, while Jordan, Saudi Arabia and Bahrain saw its share reduced by -3.9%, -5.1% and -9% from 2013 to 2024, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Turkey ($792M) remains the largest toilet, towel and tissue paper supplier in the Middle East, comprising 60% of total exports. The second position in the ranking was taken by the United Arab Emirates ($278M), with a 21% share of total exports. It was followed by Jordan, with a 9.6% share.

In Turkey, toilet, towel and tissue paper exports expanded at an average annual rate of +9.6% over the period from 2013-2024. The remaining exporting countries recorded the following average annual rates of exports growth: the United Arab Emirates (+6.6% per year) and Jordan (+4.7% per year).

Toilet or facial tissue stock, towel and similar paper was the largest type of toilet paper, napkins, towels and tissue stock in the Middle East, with the volume of exports recording 679K tons, which was approx. 78% of total exports in 2024. Paper hand towels (112K tons) ranks second in terms of the total exports with a 13% share, followed by toilet paper (9.3%).

Toilet or facial tissue stock, towel and similar paper was also the fastest-growing in terms of exports, with a CAGR of +8.1% from 2013 to 2024. At the same time, paper hand towels (+1.1%) displayed positive paces of growth. Toilet paper experienced a relatively flat trend pattern. Toilet or facial tissue stock, towel and similar paper (+16 p.p.) significantly strengthened its position in terms of the total exports, while toilet paper and paper hand towels saw its share reduced by -8% and -8.3% from 2013 to 2024, respectively.

In value terms, toilet or facial tissue stock, towel and similar paper ($915M) remains the largest type of toilet paper, napkins, towels and tissue stock supplied in the Middle East, comprising 70% of total exports. The second position in the ranking was taken by paper hand towels ($239M), with an 18% share of total exports.

From 2013 to 2024, the average annual rate of growth in terms of the value of toilet or facial tissue stock, towel and similar paper exports amounted to +8.6%. With regard to the other exported products, the following average annual rates of growth were recorded: paper hand towels (+1.3% per year) and toilet paper (+2.3% per year).

In 2024, the export price in the Middle East amounted to $1,507 per ton, dropping by -5% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 an increase of 29% against the previous year. As a result, the export price attained the peak level of $1,678 per ton. From 2023 to 2024, the export prices failed to regain momentum.

Prices varied noticeably by the product type; the product with the highest price was paper hand towels ($2,128 per ton), while the average price for exports of toilet or facial tissue stock, towel and similar paper ($1,347 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by toilet paper (+2.3%), while the other products experienced more modest paces of growth.

In 2024, the export price in the Middle East amounted to $1,507 per ton, falling by -5% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 an increase of 29%. As a result, the export price reached the peak level of $1,678 per ton. From 2023 to 2024, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Saudi Arabia ($2,190 per ton), while Turkey ($1,352 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Jordan (+2.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for toilet, towel and tissue paper in the Middle East. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

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While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

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A Quick Overview of Market Performance

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The Latest Trends and Insights into The Industry

The Largest Importers on The Market and How They Succeed

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The Largest Producers on The Market and Their Profiles

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