Australia's Tissue Paper Market to Exhibit Mild Growth with 0.5% CAGR Over Next Decade - News and Statistics - IndexBox

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IndexBox has just published a new report: Australia - Toilet Paper, Napkins, Towels and Tissue Stock - Market Analysis, Forecast, Size, Trends And Insights.

The demand for toilet paper, napkins, towels, and tissue stock in Australia is expected to continue increasing, with a projected CAGR of +0.5% from 2024 to 2035. By the end of 2035, the market volume is forecasted to reach 691K tons, with a projected market value of $1.3B in nominal prices.

Driven by increasing demand for toilet paper, napkins, towels and tissue stock in Australia, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.5% for the period from 2024 to 2035, which is projected to bring the market volume to 691K tons by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +0.5% for the period from 2024 to 2035, which is projected to bring the market value to $1.3B (in nominal wholesale prices) by the end of 2035.

In 2024, the amount of toilet paper, napkins, towels and tissue stock consumed in Australia rose significantly to 653K tons, picking up by 5.9% compared with the year before. The total consumption volume increased at an average annual rate of +1.5% over the period from 2013 to 2024; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. Toilet, towel and tissue paper consumption peaked at 700K tons in 2017; however, from 2018 to 2024, consumption failed to regain momentum.

The revenue of the market for toilet paper, napkins, towels and tissue stock in Australia reached $1.2B in 2024, increasing by 9.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.1% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level of $1.4B. From 2023 to 2024, the growth of the market remained at a lower figure.

Toilet paper (330K tons), paper hand towels (209K tons) and toilet or facial tissue stock, towel and similar paper (114K tons) were the main products of toilet, towel and tissue paper consumption in Australia.

From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consumed products, was attained by paper hand towels (with a CAGR of +2.8%), while consumption for the other products experienced more modest paces of growth.

In value terms, toilet paper, napkins, towels and tissue stock with the largest market size in Australia were toilet paper ($600M), paper hand towels ($456M) and toilet or facial tissue stock, towel and similar paper ($141M).

Paper hand towels, with a CAGR of +2.6%, saw the highest growth rate of market size among the main consumed products over the period under review, while market for the other products experienced more modest paces of growth.

In 2024, the amount of toilet paper, napkins, towels and tissue stock produced in Australia reached 463K tons, increasing by 2.8% compared with the previous year. The total output volume increased at an average annual rate of +1.4% from 2013 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 with an increase of 25% against the previous year. Toilet, towel and tissue paper production peaked at 498K tons in 2017; however, from 2018 to 2024, production remained at a lower figure.

In value terms, toilet, towel and tissue paper production expanded significantly to $919M in 2024 estimated in export price. The total output value increased at an average annual rate of +1.4% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2022 when the production volume increased by 46%. As a result, production reached the peak level of $998M. From 2023 to 2024, production growth remained at a somewhat lower figure.

Toilet paper (261K tons) and paper hand towels (202K tons) were the main products of toilet, towel and tissue paper production in Australia.

From 2013 to 2024, the most notable rate of growth in terms of production, amongst the main produced products, was attained by paper hand towels (with a CAGR of +5.0%).

In value terms, toilet paper ($479M) and paper hand towels ($440M) were the products with the highest levels of production in 2024.

Paper hand towels, with a CAGR of +4.8%, saw the highest rates of growth with regard to market size among the main produced products over the period under review.

In 2024, approx. 196K tons of toilet paper, napkins, towels and tissue stock were imported into Australia; increasing by 14% against 2023. The total import volume increased at an average annual rate of +1.1% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2022 with an increase of 28%. As a result, imports reached the peak of 236K tons. From 2023 to 2024, the growth of imports remained at a lower figure.

In value terms, toilet, towel and tissue paper imports surged to $550M in 2024. Over the period under review, total imports indicated a buoyant expansion from 2013 to 2024: its value increased at an average annual rate of +6.5% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +74.6% against 2021 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In 2024, China (124K tons) constituted the largest supplier of toilet, towel and tissue paper to Australia, accounting for a 63% share of total imports. Moreover, toilet, towel and tissue paper imports from China exceeded the figures recorded by the second-largest supplier, Indonesia (40K tons), threefold. The third position in this ranking was held by New Zealand (15K tons), with a 7.4% share.

From 2013 to 2024, the average annual growth rate of volume from China stood at +3.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+7.0% per year) and New Zealand (-6.7% per year).

In value terms, China ($329M) constituted the largest supplier of toilet paper, napkins, towels and tissue stock to Australia, comprising 60% of total imports. The second position in the ranking was held by New Zealand ($81M), with a 15% share of total imports. It was followed by Indonesia, with a 13% share.

From 2013 to 2024, the average annual growth rate of value from China amounted to +9.2%. The remaining supplying countries recorded the following average annual rates of imports growth: New Zealand (+3.7% per year) and Indonesia (+9.4% per year).

Toilet or facial tissue stock, towel and similar paper (115K tons), toilet paper (70K tons) and paper hand towels (11K tons) were the main products of toilet, towel and tissue paper imports to Australia.

From 2013 to 2024, the biggest increases were recorded for toilet paper (with a CAGR of +5.4%), while purchases for the other products experienced mixed trend patterns.

In value terms, paper hand towels ($291M) constituted the largest type of toilet paper, napkins, towels and tissue stock supplied to Australia, comprising 53% of total imports. The second position in the ranking was taken by toilet or facial tissue stock, towel and similar paper ($139M), with a 25% share of total imports.

From 2013 to 2024, the average annual growth rate of the value of paper hand towels imports amounted to +11.9%. With regard to the other supplied products, the following average annual rates of growth were recorded: toilet or facial tissue stock, towel and similar paper (+0.4% per year) and toilet paper (+7.0% per year).

The average import price for toilet paper, napkins, towels and tissue stock stood at $2,808 per ton in 2024, jumping by 35% against the previous year. Over the period under review, import price indicated a resilient expansion from 2013 to 2024: its price increased at an average annual rate of +5.3% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, toilet, towel and tissue paper import price increased by +84.4% against 2020 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the product type; the product with the highest price was paper hand towels ($26,597 per ton), while the price for toilet or facial tissue stock, towel and similar paper ($1,212 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by paper hand towels (+26.8%), while the prices for the other products experienced mixed trend patterns.

In 2024, the average import price for toilet paper, napkins, towels and tissue stock amounted to $2,808 per ton, with an increase of 35% against the previous year. In general, import price indicated a strong increase from 2013 to 2024: its price increased at an average annual rate of +5.3% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, toilet, towel and tissue paper import price increased by +84.4% against 2020 indices. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2024, amid the top importers, the country with the highest price was South Korea ($28,634 per ton), while the price for Indonesia ($1,761 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by South Korea (+34.1%), while the prices for the other major suppliers experienced more modest paces of growth.

In 2024, overseas shipments of toilet paper, napkins, towels and tissue stock decreased by -6.6% to 5.5K tons, falling for the third consecutive year after three years of growth. In general, exports recorded a abrupt descent. The pace of growth was the most pronounced in 2019 when exports increased by 76%. Over the period under review, the exports hit record highs at 42K tons in 2021; however, from 2022 to 2024, the exports stood at a somewhat lower figure.

In value terms, toilet, towel and tissue paper exports surged to $18M in 2024. Over the period under review, exports showed a deep contraction. The growth pace was the most rapid in 2019 when exports increased by 51% against the previous year. Over the period under review, the exports hit record highs at $51M in 2014; however, from 2015 to 2024, the exports failed to regain momentum.

New Zealand (3.7K tons) was the main destination for toilet, towel and tissue paper exports from Australia, accounting for a 67% share of total exports. Moreover, toilet, towel and tissue paper exports to New Zealand exceeded the volume sent to the second major destination, India (1.2K tons), threefold. Samoa (128 tons) ranked third in terms of total exports with a 2.3% share.

From 2013 to 2024, the average annual rate of growth in terms of volume to New Zealand stood at -10.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: India (+25.7% per year) and Samoa (+11.9% per year).

In value terms, New Zealand ($11M) remains the key foreign market for toilet paper, napkins, towels and tissue stock exports from Australia, comprising 62% of total exports. The second position in the ranking was taken by Papua New Guinea ($404K), with a 2.3% share of total exports. It was followed by New Caledonia, with a 1.9% share.

From 2013 to 2024, the average annual rate of growth in terms of value to New Zealand totaled -8.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Papua New Guinea (-3.8% per year) and New Caledonia (+2.8% per year).

Paper hand towels (3.5K tons) was the largest type of toilet paper, napkins, towels and tissue stock exported from Australia, accounting for a 63% share of total exports. Moreover, paper hand towels exceeded the volume of the second product type, toilet or facial tissue stock, towel and similar paper (1.2K tons), threefold.

From 2013 to 2024, the average annual growth rate of the volume of paper hand towels exports stood at -5.6%. With regard to the other exported products, the following average annual rates of growth were recorded: toilet or facial tissue stock, towel and similar paper (-4.8% per year) and toilet paper (-15.0% per year).

In value terms, paper hand towels ($12M) remains the largest type of toilet paper, napkins, towels and tissue stock exported from Australia, comprising 65% of total exports. The second position in the ranking was taken by toilet or facial tissue stock, towel and similar paper ($3.9M), with a 22% share of total exports.

From 2013 to 2024, the average annual growth rate of the value of paper hand towels exports amounted to -3.6%. With regard to the other exported products, the following average annual rates of growth were recorded: toilet or facial tissue stock, towel and similar paper (-1.9% per year) and toilet paper (-15.3% per year).

The average export price for toilet paper, napkins, towels and tissue stock stood at $3,215 per ton in 2024, with an increase of 36% against the previous year. Over the period under review, the export price continues to indicate a slight expansion. The most prominent rate of growth was recorded in 2022 when the average export price increased by 218% against the previous year. Over the period under review, the average export prices hit record highs in 2024 and is likely to see steady growth in the immediate term.

Average prices varied somewhat for the major types of exported product. In 2024, the product with the highest price was toilet or facial tissue stock, towel and similar paper ($3,369 per ton), while the average price for exports of toilet paper ($2,538 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for the following types: tissue paper (+2.9%), while the prices for the other products experienced mixed trend patterns.

The average export price for toilet paper, napkins, towels and tissue stock stood at $3,215 per ton in 2024, growing by 36% against the previous year. In general, the export price saw a slight increase. The growth pace was the most rapid in 2022 an increase of 218% against the previous year. The export price peaked in 2024 and is expected to retain growth in years to come.

There were significant differences in the average prices for the major foreign markets. In 2024, amid the top suppliers, the country with the highest price was China ($4,357 per ton), while the average price for exports to India ($212 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for supplies to China (+7.6%), while the prices for the other major destinations experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for toilet, towel and tissue paper in Australia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

Making Data-Driven Decisions to Grow Your Business

A Quick Overview of Market Performance

Understanding the Current State of The Market and Its Prospects

Finding New Products to Diversify Your Business

Choosing the Best Countries to Establish Your Sustainable Supply Chain

Choosing the Best Countries to Boost Your Exports

The Latest Trends and Insights into The Industry

The Largest Import Supplying Countries

The Largest Destinations for Exports

The Largest Producers on The Market and Their Profiles